Creating Your Personal Brand with a Coach
Authentic positioning for professionals: articulate your identity, strengths, and presence beyond job titles and achievements.
Why it matters
When you feel it’s time to articulate who you are as a professional—beyond your job title or achievements. This process helps you explore and verbalise your unique professional identity, your excellence, and what others naturally recognise in you; in essence, what people say about you when you’re not in the room.
When it’s ideal
- When you’re transitioning to a new professional stage or role
- When you want clarity about your authentic positioning as a coach or expert
- When you sense that your self-perception and how others see you don’t yet align
- When you want to increase your visibility and become more recognisable in your field
- When you want to start receiving invitations to projects and collaborations that truly resonate with you
This is not about “promoting yourself.” It’s deep self-research: discovering how your strengths, values, stories, and even hobbies reveal your natural style—and how they can become the foundation of your authentic brand.
Format
- 1-to-1 sessions: online / in-person (hybrid possible)
Each session is an exploratory dialogue where the coach acts as a mirror – asking reflective questions, helping you uncover essential patterns, and returning de-contextualised feedback so you can see the deeper logic behind your strengths and uniqueness.
Typical duration — 2 sessions
- Session 1 — Exploration: identifying your professional identity, stories of mastery, and underlying strengths.
- Session 2 — Integration: formulating your brand essence—what you offer, what you don’t, and how your presence becomes recognisable to others.
Outcomes
By the end, you will have:
- A clear, authentic description of your personal brand—grounded in your real experience and stories
- A deeper understanding of your professional identity and unique value
- Awareness of how your strengths and traits (even those you saw as “weaknesses”) contribute to your mastery
- A sense of internal coherence: “I know who I am as a professional and how others experience me.”
Ready to build your personal brand?
One conversation to start your journey.